Consumers are on a tighter budget this year because of inflation, said Tina Yamaki, president of the Retail Merchants of Hawaii. Hawaii shoppers across the islands waited in long lines at stores seeking Black Friday deals to counter sky-high inflation of the past few months. “We were ready for everything,” said Rojas as he held a Cellucor C4 Starburst Strawberry energy drink he consumed to stay awake after celebrating Thanksgiving with friends Thursday night.“We brought blankets and pillows.” The line had stretched to the sidewalk along Kamehameha Highway before the glass doors opened at 5 a.m. He's wearing the identity and the keychain in his pocket has it on too.Shopping centers and big-box retailers on Oahu bustled with bargain hunters on Black Friday.Ĭhristian Rojas, 19, and his friend Micah Dupio, 20, of Ewa Beach said they were the first in line at Best Buy in Aiea, arriving after midnight. Mike Madlener took time off from school to drop by the studio and do his thing. The promotional posters were still there in 1997. Surf industry, we achieved a unique and commanding look. In the pre-computer era, this saved considerably on production costs but more importantly in the highly visual The collages were photographed with a 4x5 camera and separated directly to film. The ads were dimensional collages assembled from xeroxed typography, live action and studio shots. Since we couldn't compete on star appeal, we decided to make their personal idiosynchrocies "live large." We interviewed the various surfers, photographed them in the studio, and then built them into an ad series. Local Motion couldn't afford the Michael Jordans of the surf scene but had built a quirky stable of classic and up andĬoming surfers. The program got throug to the hard core surfers, the key audience in building a credible surf brand. On a big day at Ala Moana you'd always see a few surfbugs with the hang tags taped in the back windows. We printed the hang tags in many different colors on a variety of papers. The brand identity was put to use in every conceivable way, in the stores as display, on watches, key chains, hang tags, towels, clothing, decals and whatever else it could stick to. The program was successful, profitable and managed to win numerous awards. The advertising featured team riders in radical ads that clearly stood out from the competition in the visually competitive surf magazines.
We carried it out by emblazoning a broad array of products with the four promotional symbols and a consistent message: "Original Hawaiian Beachwear". The branding strategy provided a direct link to the birth of surfing. Hawaii is the Mecca for surfers and our solution was to drive home the concept that Local Motion is a hard core Hawaiian surf company. In the surf industry especially, credibility and market share begin with acceptance by the hard core surfers. Companies all over the world jumped on the bandwagon and Local Motion needed to respond. Local Motion was a growing international brand when surf clothing started to reach one of its cyclical peaks. How do you grow your brand when "Hawaiian beachwear" is being made in Italy by wannabees?
0 kommentar(er)
